When we see an object or watch others enjoying an activity that we view as pleasant, we want to own the object or to undergo a similar experience. We want to possess a newer model of something we already own. We want to go to the same vacation spot a co-worker visited. We want to indulge ourselves because we feel that we deserve it or perhaps because we want to cheer ourselves up after something disappointing has happened.
And so we want—we crave—things and experiences. But as the Buddha explained, craving leads to suffering for craving inexorably leads to more craving. Unquenchable, it grows like an addiction. The more we have and the more we experience, the more we want. Our ever-increasing greed results in our lives becoming more stressful as our craving for objects and experiences far surpasses our ability to obtain them. And so we fall deeper and deeper into suffering.
Why does all this happen? It happens because we mistakenly think that pleasant things, be they material objects or experiences, will make us happy. But happiness is a mental state. Happiness is not a quality inherent in material possessions or experiences. Whether or not something makes us happy depends on what we tell ourselves. As Shakespeare wrote in Hamlet, “There is nothing either good or bad, but thinking makes it so.” That is, it is our thinking that makes us happy or sad. We can tell ourselves that to be happy we need more pleasant objects and situations. Or, we can tell ourselves that wanting more inevitably leads to more wanting and thus to more suffering.